Work
A selection of brand and marketing strategy projects across different industries and stages of growth.
DecentWealth: GTM, Positioning & Communication Strategy for a Privacy-First Portfolio Tracker
DecentWealth is a privacy-first dashboard for stocks, ETFs, crypto, and dividends. Strong product, a zero-to-one launch, and a founder who needed a story people would repeat.
GTM Strategy and Narrative, Positioning & Product Messaging, Content Strategy, SEO and GEO-optimized content, Founder-Led Marketing, Pitch Strategy
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Decentralized Voices: 70 Podcast Episodes With Top Web3 and AI Builders
The podcast where web3 and AI builders share the real decisions behind shipping, scaling, and surviving. 70 episodes. Listeners in 40+ countries. Guests from Centrifuge, Matter Labs, Chronicle, OKX.
Brand Strategy, Content Strategy, Founder Positioning, Podcast Production, Partnerships
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ETHWarsaw: Marketing Strategy & Communications for a Major Ethereum Conference
I built and implemented the marketing communications strategy for a major European Ethereum conference: 1,000+ builders, big blockchain players among the sponsors, and a tech cult brand in CEE.
Marketing Strategy, Community Building Activities, Content Management, Social Media Management, Event Organizing
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Wirex: Repositioning & Brand Strategy for a 300-Person Fintech R&D Center
6M+ users. Zero narrative coherence. I built a GTM and brand strategy for Wirex R&D that pulled together the crypto market, B2B product dynamics, and the human layer most rebrands skip.
Research, Positioning, Brand Strategy, Employer Brand, Reputation Management, Communications Strategy & Content
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SheFi Warsaw: First CEE Chapter of The Global SheFi Community
The first chapter of the SheFi community in the CEE region. I became the Chapter Lead and organized 2 successful events with Stellar and ENS DAO as the sponsors. 3x overbooked, 150K+ in reach.
Brand Strategy, Event Management, Community Building, Brand Partnerships, Sales, Tech Edutainment
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