Work
A selection of brand and marketing strategy projects across different industries and stages of growth.
DecentWealth: GTM and Communication Strategy For a Privacy-First Portfolio Tracker
DecentWealth is a privacy-first dashboard for stocks, ETFs, crypto, and dividends. Strong product, a zero-to-one launch, and a founder who needed a story people would repeat.
GTM Strategy and Narrative, Content Strategy, Founder-Led Marketing, SEO and GEO-optimized content, Pitch Deck Creation
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Decentralized Voices: 70 Episodes With Top Web3 and AI Builders
The podcast where web3 and AI builders share the real decisions behind shipping, scaling, and surviving. 70 episodes. Listeners in 40+ countries. Guests from Centrifuge, Matter Labs, Chronicle, OKX.
Brand Strategy, Content Strategy, Podcast Host, Partnerships
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ETHWarsaw: Marketing & Community Growth For The Biggest Blockchain Conference in CEE
I built and implemented the communications strategy for one of Europe's biggest Ethereum conferences: 1,000+ builders, major blockchain players among the sponsors and a cult brand in CEE.
Wirex: Rebranding & New Narrative for the R&D Center of The British Fintech Company
6M+ users. Zero narrative coherence. I built a GTM and brand strategy for Wirex R&D that pulled together the crypto market, B2B product dynamics, and the human layer most rebrands skip.
Brand Strategy, Team Management, Corporate Social Responsibility Program, Content Marketing, Ambassador Program
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SheFi Warsaw: First-Ever CEE Chapter of The Global SheFi Community
The first chapter of the SheFi community in the CEE region. I became the Chapter Lead and organized 2 successful events with Stellar and ENS DAO as the sponsors. 3x overbooked, 150K+ in reach.
Brand Strategy, Event Management, Community Building, Brand Partnerships, Sales, Tech Edutainment
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