Strategy & Growth Partner
Go-to-market strategy. Brand Growth. New Media.
For founders building in AI, finance, blockchain, and frontier tech.
People don't trust tech they don't understand. My name is Daria. Think of me as your Chief Trust Officer.
I built a career in creative advertising and branding, rebuilt it in fintech, and pivoted again to blockchain and AI in a new country. Three times, I walked into rooms where nobody knew my name and walked out with their attention and trust.
Every time, the same formula drove that success: a deep understanding of context, the capacity to learn fast, and the skill to tell a clear story to the right people at the right time.
That's what I do now for founders across AI, fintech, blockchain, privacy, cybersecurity, and frontier tech. As your hands-on strategy and growth partner, I take what you've built and ensure it lands through a data-driven GTM strategy, a sharp brand identity, and a story that sticks.
Trust is earned, and it requires the right foundation. Let's make your product trusted by the right people.
Services
01
Founder Session
You have one problem that keeps you up at night. Let's fix it in 90 minutes.
02
Go-to-Market Strategy
The full playbook to launch your product or turn your current marketing into measurable results.
03
Brand Strategy & New Media
Your product works. Your story should amplify it.
Selected Work
All projects →
DecentWealth: GTM, Positioning & Communication Strategy for a Privacy-First Portfolio Tracker
DecentWealth is a privacy-first dashboard for stocks, ETFs, crypto, and dividends. Strong product, a zero-to-one launch, and a founder who needed a story people would repeat.
GTM Strategy and Narrative, Positioning & Product Messaging, Content Strategy, SEO and GEO-optimized content, Founder-Led Marketing, Pitch Strategy
Read case study →
Decentralized Voices: 70 Podcast Episodes With Top Web3 and AI Builders
The podcast where web3 and AI builders share the real decisions behind shipping, scaling, and surviving. 70 episodes. Listeners in 40+ countries. Guests from Centrifuge, Matter Labs, Chronicle, OKX.
Brand Strategy, Content Strategy, Founder Positioning, Podcast Production, Partnerships
Read case study →
ETHWarsaw: Marketing Strategy & Communications for a Major Ethereum Conference
I built and implemented the marketing communications strategy for a major European Ethereum conference: 1,000+ builders, big blockchain players among the sponsors, and a tech cult brand in CEE.
Marketing Strategy, Community Building Activities, Content Management, Social Media Management, Event Organizing
Read case study →Daria Strategy Vlog
Tech philosophy for people who hate tech content
Almost every cultural habit in the tech industry is encoding a go-to-market decision. The videos are me reading that code out loud. If the way I think is useful to you, the channel is where you can watch me do it at length, for free, long before we ever talk.
Watch the vlog →
Reach out, and let's get to work.
Even if you can't explain it yet, that's kind of the point.