DARIA STRATEGY

DARIA

STRATEGY

Contacts

Blockchain Product Marketing & Branding

Blockchain Product Marketing & Branding

Hi! This is Daria Volkova

I turn the blockchain-powered projects into Love Brands among users, developers and ecosystem partners.

I turn the blockchain-powered projects into Love Brands among users, developers and ecosystem partners.

I turn the blockchain-powered projects into Love Brands among users, developers and ecosystem partners.

I build awareness, trust and loyalty to the mission-driven blockchain projects. I do research, innovations and implementations of the best product marketing practices. 
The experience of working as a brand creator in international advertising agencies and deep knowledge of building blockchain products help me to create non-trivial solutions, taking into account the specifics of the blockchain ecosystem.

What I do

What I do

1

1

Market analysis β€” understanding the market prospects and identifying ways to drive out competitors.

Market analysis β€” understanding the market prospects and identifying ways to drive out competitors.

2

2

Customer development. I identify customer needs, values and pain points to create an understandable and ready-to-use Customer Journey Map.

Customer development. I identify customer needs, values and pain points to create an understandable and ready-to-use Customer Journey Map.

3

3

Creating a Value Proposition for various audiences in the Web3 space and beyond.

Creating a Value Proposition for various audiences in the Web3 space and beyond.

4

4

Formulation of a Mission, Purpose and magnetic Brand Story to attract people and turn a project into a well-known Love Mark.

Formulation of a Mission, Purpose and magnetic Brand Story to attract people and turn a project into a well-known Love Mark.

5

5

Content Marketing and Event Marketing Strategy for boosting engagement.

Content Marketing and Event Marketing Strategy for boosting engagement.

6

6

Brand Identity creation management.

Brand Identity creation management.

7

7

Pitch decks for VC funds and grants.

Pitch decks for VC funds and grants.

Daria Volkova

Daria Volkova

Product Marketing Strategist, Branding & Growth Expert for blockchain products

In blockchain and crypto since 2017, leading a marketing and brand direction. I work with fintech, DeFi and crypto projects, infrastructure blockchain products, L2 networks, and wallets (inc. Account Abstraction). 

I combine product, marketing and tech knowledge to highlight value and build awareness and trust of the projects among users and developers. I make blockchain projects attractive for VC funds and partners by creating thoughtful communication strategies and their implementation.

Experience at international creative agencies as a creator of brands and advertising campaigns helps me look at tasks from different angles and find non-standard solutions.

Attending events such as Berlin Blockchain Week, DappCon, zkSummit, DevConnect, ETHWarsaw, Next Block Expo, and others allows me to learn more about the community.

Master networker. 

Niche perfumes lover.

Proud Ukrainian πŸ‡ΊπŸ‡¦

Additional roles and achievements:

πŸ“£ Speaker at ETHWarsaw, SET University, IT Clusters, and others

πŸ¦Έβ€β™€οΈ Supertalent of the DLT Talents Program by the Frankfurt School Blockchain Center

πŸ˜‰ Team leader responsible for brand of the global fintech/crypto product

πŸ‘©β€πŸ’» 2x Awwwards Honorable Mentions for web projects

πŸ§‘β€πŸ¦³ β€œWeb3Women” and β€œWomen in Crypto” Ambassador

πŸ‘©β€πŸ« Creator of educational content about business and marketing in Web3 (YouTube, Mirror, Hackernoon)

What is my Mission in blockchain?

What is my Mission in blockchain?

My Mission is to transform a product or feature into an effective Value Proposition and build a Love Mark across audiences by telling a brand story and creating a tailored brand identity.
I translate complex products into easy-to-understand yet meaningful and accurate materials for users, technicians and business audiences of investors and partners.
Blockchain and related technologies have already greatly affected society and will influence it even more. Blockchain networks give opportunities to build DeFi applications and crypto exchanges, decentralized social media, or develop decentralized science, giving more personal financial and decision-making freedom. We are in the process of changing how people interact with each other and with governments. All this inspires and pushes me to learn and do more.
Deep knowledge of the Ethereum ecosystem and wide networking help me navigate the sphere and create thoughtful solutions. I follow investment funds focused on Web3 to be up-to-date with the latest news and venture trends.
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