Strategy & Growth Partner

Go-to-market strategy. Brand Growth. New Media.

For founders building in AI, finance, blockchain, and frontier tech.

Daria

People don't trust tech they don't understand. My name is Daria. Think of me as your Chief Trust Officer.

I built a career in creative advertising and branding, rebuilt it in fintech, and pivoted again to blockchain and AI in a new country. Three times, I walked into rooms where nobody knew my name and walked out with their attention and trust.

Every time, the same formula drove that success: a deep understanding of context, the capacity to learn fast, and the skill to tell a clear story to the right people at the right time.

That's what I do now for founders across AI, fintech, blockchain, privacy, cybersecurity, and frontier tech. As your hands-on strategy and growth partner, I take what you've built and ensure it lands through a data-driven GTM strategy, a sharp brand identity, and a story that sticks.

Trust is earned, and it requires the right foundation. Let's make your product trusted by the right people.

Services

01

Founder Session

You have one problem that keeps you up at night. Let's fix it in 90 minutes.

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02

Go-to-Market Strategy

The full playbook to launch your product or turn your current marketing into measurable results.

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03

Brand Strategy & New Media

Your product works. Your story should amplify it.

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Selected Work

All projects →
DecentWealth - GTM and Communication Strategy For a Privacy-First Portfolio Tracker

DecentWealth - GTM and Communication Strategy For a Privacy-First Portfolio Tracker

DecentWealth is a privacy-first dashboard for stocks, ETFs, crypto, and dividends. Strong product, a zero-to-one launch, and a founder who needed a story people would repeat.

GTM strategy and narrative, Content strategy to launch the app on the App Store, Founder-led marketing, SEO and GEO-optimized content strategy for blog, LinkedIn, YouTube, Instagram, Pitch deck creation

Read case study →

Daria Strategy Vlog

Tech philosophy for people who hate tech content

Almost every cultural habit in the tech industry is encoding a go-to-market decision. The videos are me reading that code out loud. If the way I think is useful to you, the channel is where you can watch me do it at length, for free, long before we ever talk.

Watch the vlog →
Why Everyone in Tech Talks the Same Way
AI Startup Positioning: 4 Questions to Fix Your Strategy
Your good taste is keeping your startup broke

Reach out, and let's get to work.

Even if you can't explain it yet, that's kind of the point.

hey@dariastrategy.com