Narrative. Positioning.
Go-to-market strategy.
For tech founders who built something real and need the world to know it.
I'm Daria,
your Chief Trust Officer
People don't trust tech they don't understand. I turn what you've built into a brand story that investors fund, users trust, and partners join.
I've built a career in marketing, rebuilt it in fintech, and rebuilt it again in a new country in the blockchain and AI fields. Three times I've walked into a room where nobody knew my name and made them pay attention.
Every time, the same things made it work: the ability to adapt fast and tell a clear story to the right people at the right time.
That's exactly what I do now for AI, fintech, blockchain, privacy, cybersecurity and frontier tech founders. The ones building something real that the world hasn't caught up to yet.
People don't trust tech they don't understand. I turn what you've built into a brand story that investors fund, users trust, and partners join.
I've built a career in marketing, rebuilt it in fintech, and rebuilt it again in a new country in the blockchain and AI fields. Three times I've walked into a room where nobody knew my name and made them pay attention.
Every time, the same things made it work: the ability to adapt fast and tell a clear story to the right people at the right time.
That's exactly what I do now for AI, fintech, blockchain, privacy, cybersecurity and frontier tech founders. The ones building something real that the world hasn't caught up to yet.
How I work
Most founders I talk to don't have a marketing problem. They have a clarity problem.
You can run ads, post on X every day, show up at every side event in Brussels — but if the core message doesn't land, you're spending money on noise. I work upstream. I figure out the story. Then your team, your agency, or you-doing-it-yourself can amplify it.
Clarity → Positioning → Traction
Founder SessionMost founders start here
90 minutes. One problem. You leave with a written brief and a clear next step. Most founders say they should've done this three months ago.
Narrative Strategy
You get a one-page positioning doc, pitch variants, and a homepage text your team ships that week. No fluff frameworks. Words you will use to explain what you do.
Launch Execution
Launch deck, announcement sequence, first 30 days of content. You get signups, press hits, and community traction. Not a strategy PDF that sits in Drive.
Tell me what you're working on.
hey@dariastrategy.comProjects
Decentralized Voices
3 seasons. 60+ episodes. Listeners in 40 countries.
The podcast where web3 and AI builders share the real decisions behind shipping, scaling, and surviving. Not the polished pitch.
What I did: Turned a podcast into a love mark for the tech community. Guests from the Ethereum Foundation, Matter Labs, OKX, Centrifuge, Chronicle, Octant, Optimum, and others.
DecentWealth
A privacy-first portfolio tracker for iOS. Genuinely good product, completely invisible.
What I did: Built a GTM strategy and a narrative that became a basis for the founder's content. Supported the launch on the App Store on social media with a story people actually repeated.
Wirex
6M+ users, but the brand felt like a fintech that happened to do crypto. Messaging was split between audiences and convinced neither.
What I did: Repositioned the narrative for crypto-native and mainstream audiences across Europe. Rebranded the 300-employee R&D center into a talent magnet. After: Unified story that worked for 3 audiences. The kind of clarity that lets a 6M-user company finally sound like one.
ETHWarsaw
One of Europe's biggest Ethereum conferences needed a comms strategy that matched its scale: 1,000+ builders, major protocol sponsors and partners.
What I did: Built the comms and content strategy, launched the Mermaid's Gossip newsletter (50%+ open rate), ran the Ambassador Program with members from Google, Centrifuge, and others.
SheFi Warsaw
SheFi didn't exist IRL in Poland. The local community lived just in a small Telegram chat.
What I did: Started the Warsaw chapter from nothing. Organized 2 successful events (during ETHWarsaw 2025 and at a high-end hotel in the city center). Brought in Stellar and ENS DAO as main sponsors. Partnered with 5 web3 and tech related communities. 150K+ reach. 3x events overbooking. A community, brand and event organization that became a benchmark for similar communities globally.
Speaking
I talk about building trust when the default is skepticism, and storytelling in industries where everyone copies playbooks without knowing the context.
Comets of Web3, Warsaw 2026
Founder, don't fail your public presence
EthCC 2025
Building trust in a trustless industry
Stay in the loop, be part of the community
I write about trust, narrative, and the messy reality of building things many people don't understand yet.
Questions founders ask
Marketing is distribution. It gets the word out. Narrative strategy is what you’re actually saying when you do. You can run ads, post everywhere, and show up at every conference, but if the core message doesn’t land, you’re spending money on noise. I work upstream: I figure out the story. Then your marketing team, agency, or you-doing-it-yourself can amplify it.
Before your first fundraise, or the moment you realize people aren’t reacting to what you’ve built. The earlier you lock in your narrative, the less you spend retrofitting confused messaging later. If investors are interested but not converting, or users sign up but don’t stick. That’s the signal.
Marketing is distribution, it gets the word out. Narrative strategy is what you’re actually saying when you do. You can run ads, post on X and LinkedIn, and show up at every conference, but if the core message doesn’t land, you’re just spending money on noise. A study by Edelman found that 81% of consumers need to trust a brand before they’ll buy from it. Narrative strategy builds that trust layer: the logic of why you exist, who you’re for, and why now. Marketing then amplifies it. Most startups I work with don’t have a marketing problem; they have a clarity problem. Fix the story first, then scale it.
The Founder Session is 90 minutes. Full Narrative Strategy runs 2–3 weeks. Launch Execution adds another 2–4 weeks on top. But the first signal usually comes fast: founders tell me their next investor meeting felt completely different.
Short answer: Yes. You don’t have years of Frankensteined pitch decks and conflicting messaging to undo. At pre-seed, your story is doing most of the selling. Getting it right early is the highest-leverage move you can make.
I work primarily with AI, blockchain, fintech, cybersecurity, and privacy-focused teams. My background includes launching and growing products across DeFi, fintech, and privacy tech. I spent 7+ years in crypto comms, hosted 60+ podcast episodes with builders from major protocols, and spoke at conferences like EthCC and ETHWarsaw. That means I already speak your language. I also work with deep-tech and B2B SaaS teams where the product is genuinely complex and the founding team is technical. If your biggest communication challenge is “how do we explain this to normal people,” we’re probably a good fit.
Absolutely. Investor storytelling is narrative strategy under pressure: you have 15 minutes to make someone believe in a future that doesn’t exist yet. I help you structure the logic of your pitch, sharpen your positioning against competitors, and make sure every slide earns its place. According to DocSend, investors spend an average of 2 minutes and 41 seconds on a pitch deck. That means your narrative has to land fast and stick. I’ll make sure the story they tell is one worth funding.
Agencies are built for execution at scale: ad campaigns, media buys, content calendars. That’s useful when you know what to say and need to say it louder. I work before that, figuring out your positioning, voice, and core narrative. Think of it as architecture vs. construction. Most startups don’t need a 10-person agency. They need one strategist who understands their space and can hand them words they’ll actually use.