Hi! This is Daria Volkova
I build awareness, trust and loyalty to the mission-driven blockchain projects. I do research, innovations and implementations of the best product marketing practices.
The experience of working as a brand creator in international advertising agencies and deep knowledge of building blockchain products help me to create non-trivial solutions, taking into account the specifics of the blockchain ecosystem.
Product Marketing Strategist, Branding & Growth Expert for blockchain products
In blockchain and crypto since 2017, leading a marketing and brand direction. I work with fintech, DeFi and crypto projects, infrastructure blockchain products, L2 networks, and wallets (inc. Account Abstraction).
I combine product, marketing and tech knowledge to highlight value and build awareness and trust of the projects among users and developers. I make blockchain projects attractive for VC funds and partners by creating thoughtful communication strategies and their implementation.
Experience at international creative agencies as a creator of brands and advertising campaigns helps me look at tasks from different angles and find non-standard solutions.
Attending events such as Berlin Blockchain Week, DappCon, zkSummit, DevConnect, ETHWarsaw, Next Block Expo, and others allows me to learn more about the community.
Niche perfumes lover.
Proud Ukrainian 🇺🇦
Additional roles and achievements:
📣 Speaker at ETHWarsaw, SET University, IT Clusters, and others
🦸♀️ Supertalent of the DLT Talents Program by the Frankfurt School Blockchain Center
😉 Team leader responsible for brand of the global fintech/crypto product
👩💻 2x Awwwards Honorable Mentions for web projects
🧑🦳 “Web3Women” and “Women in Crypto” Ambassador
👩🏫 Creator of educational content about business and marketing in Web3 (YouTube, Mirror, Hackernoon)
My Mission is to transform a product or feature into an effective Value Proposition and build a Love Mark across audiences by telling a brand story and creating a tailored brand identity.
I translate complex products into easy-to-understand yet meaningful and accurate materials for users, technicians and business audiences of investors and partners.
Blockchain and related technologies have already greatly affected society and will influence it even more. Blockchain networks give opportunities to build DeFi applications and crypto exchanges, decentralized social media, or develop decentralized science, giving more personal financial and decision-making freedom. We are in the process of changing how people interact with each other and with governments. All this inspires and pushes me to learn and do more.
Deep knowledge of the Ethereum ecosystem and wide networking help me navigate the sphere and create thoughtful solutions. I follow investment funds focused on Web3 to be up-to-date with the latest news and venture trends.