Developer Relations in Web3: How I graduated from the course

I completed my 6-weeks studies at the DevRel Uni course sponsored by Arbitrum Foundation. For a long time, I've been interested in developer relations as one of tech companies' vital growth and brand-building techniques, especially in web3, where traditional marketing tools are less effective.

As someone with extensive experience in marketing, product communications, and management, I see the vast possibilities of using DevRel to boost B2D (business-to-developer) companies.

If we connect the traditional marketing and sales funnel with DevRel activities, we would have this step-by-step action plan to grow the number of devs and the whole ecosystem:

Gain awareness by speaking at conferences, organizing meetups for builders, and creating engaging content on social media.
Establish trust: conduct workshops and AMA sessions and be a thought leader and educator.
Convert to users (in best cases to loyal ambassadors): updating documentation, working on its usability, producing integration guides, and sponsoring hackathons and developer grants.

Realizing these points helped me to have a holistic picture of DevRel and my role in this niche. I now focus on gaining awareness and making the following funnel stages smoother and more manageable.

My tutorial about Arbitrum Stylus for Rust developers

Based on my research on developer experience, I chose the audience and messaging. This tutorial, in the form of comics, provides insights into Stylus's core value for Rust developers with 2-3 years of experience interested in the Ethereum ecosystem.

The format of comics is not typical for such explainers, and I got many great reviews and reposts from people who learned about Stylus for the first time.

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

Based on my research on developer experience, I chose the audience and messaging. This tutorial, in the form of comics, provides insights into Stylus's core value for Rust developers with 2-3 years of experience interested in the Ethereum ecosystem.

The format of comics is not typical for such explainers, and I got many great reviews and reposts from people who learned about Stylus for the first time.

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

Based on my research on developer experience, I chose the audience and messaging. This tutorial, in the form of comics, provides insights into Stylus's core value for Rust developers with 2-3 years of experience interested in the Ethereum ecosystem.

The format of comics is not typical for such explainers, and I got many great reviews and reposts from people who learned about Stylus for the first time.

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

I find this feedback priceless, and it shows that I can explain new tech clearly and in an accessible way.

Read on Hackernoon about my DevRel experience

Read the article

DevRel Uni Review

During the Devcon week in Bangkok in 2024, I met Matt Hamilton, the Arbitrum Foundation's DevRel engineer. We discussed some DevRel stuff and even recorded a short video about my students' experience during the DevRel course. I think it’s the best review and conclusion of my DevRel Uni journey.

I continue my journey at the intersection of marketing, DevRel, communications, and growth, being able to contribute to making technology more humanized. It's exciting, and I’m open to new opportunities!

DevRel playlist

My YouTube channel has a dedicated DevRel playlist, where I collect videos from interviews with great DevRel engineers and share my observations about this direction.

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Daria Volkova

Daria Volkova

daria.strategy@gmail.com

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Developer Relations in Web3: How I graduated from the course

Developer Relations in Web3: How I graduated from the course

I completed my 6-weeks studies at the DevRel Uni course sponsored by Arbitrum Foundation. For a long time, I've been interested in developer relations as one of tech companies' vital growth and brand-building techniques, especially in web3, where traditional marketing tools are less effective.

I completed my 6-weeks studies at the DevRel Uni course sponsored by Arbitrum Foundation. For a long time, I've been interested in developer relations as one of tech companies' vital growth and brand-building techniques, especially in web3, where traditional marketing tools are less effective.

As someone with extensive experience in marketing, product communications, and management, I see the vast possibilities of using DevRel to boost B2D (business-to-developer) companies.

If we connect the traditional marketing and sales funnel with DevRel activities, we would have this step-by-step action plan to grow the number of devs and the whole ecosystem:

Gain awareness by speaking at conferences, organizing meetups for builders, and creating engaging content on social media.

Establish trust: conduct workshops and AMA sessions and be a thought leader and educator.

Convert to users (in best cases to loyal ambassadors): updating documentation, working on its usability, producing integration guides, and sponsoring hackathons and developer grants.

Realizing these points helped me to have a holistic picture of DevRel and my role in this niche. I now focus on gaining awareness and making the following funnel stages smoother and more manageable.

My tutorial about Arbitrum Stylus for Rust developers

My tutorial about Arbitrum Stylus for Rust developers

My tutorial about Arbitrum Stylus for Rust developers

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

Meet Rusty, a seasoned developer with three years of coding experience, and his friend Arbi:

I find this feedback priceless, and it shows that I can explain new tech clearly and in an accessible way.

I find this feedback priceless, and it shows that I can explain new tech clearly and in an accessible way.

I find this feedback priceless, and it shows that I can explain new tech clearly and in an accessible way.

Read on Hackernoon about my DevRel experience

Read on Hackernoon about my DevRel experience

Read on Hackernoon about my DevRel experience

DevRel Uni Review

DevRel Uni Review

DevRel Uni Review

During the Devcon week in Bangkok in 2024, I met Matt Hamilton, the Arbitrum Foundation's DevRel engineer. We discussed some DevRel stuff and even recorded a short video about my students' experience during the DevRel course. I think it’s the best review and conclusion of my DevRel Uni journey.

During the Devcon week in Bangkok in 2024, I met Matt Hamilton, the Arbitrum Foundation's DevRel engineer. We discussed some DevRel stuff and even recorded a short video about my students' experience during the DevRel course. I think it’s the best review and conclusion of my DevRel Uni journey.

During the Devcon week in Bangkok in 2024, I met Matt Hamilton, the Arbitrum Foundation's DevRel engineer. We discussed some DevRel stuff and even recorded a short video about my students' experience during the DevRel course. I think it’s the best review and conclusion of my DevRel Uni journey.

I continue my journey at the intersection of marketing, DevRel, communications, and growth, being able to contribute to making technology more humanized. It's exciting, and I’m open to new opportunities!

I continue my journey at the intersection of marketing, DevRel, communications, and growth, being able to contribute to making technology more humanized. It's exciting, and I’m open to new opportunities!

I continue my journey at the intersection of marketing, DevRel, communications, and growth, being able to contribute to making technology more humanized. It's exciting, and I’m open to new opportunities!

DevRel playlist

My YouTube channel has a dedicated DevRel playlist, where I collect videos from interviews with great DevRel engineers and share my observations about this direction.

Subscribe and keep in touch 👋

Subscribe 👋

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YouTube