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SheFi Warsaw: First CEE Chapter of The Global SheFi Community

The first chapter of the SheFi community in the CEE region. I became the Chapter Lead and organized 2 successful events with Stellar and ENS DAO as the sponsors. 3x overbooked, 150K+ in reach.

Brand Strategy, Event Management, Community Building, Brand Partnerships, Sales, Tech Edutainment

SheFi Warsaw 2025, Organizer - Daria Strategy

2 sold-out events with 300+ signups

150K+ social media reach

Stellar + ENS DAO as main sponsors

5 Web3 & tech community partnerships

A local community and brand that gained recognition beyond Poland

Unique merch with a focus on local culture

From a Telegram chat to a sold-out Web3 community in Warsaw

SheFi didn’t have an IRL presence in Poland. The local community lived in a small Telegram chat, with no real-world events, local brand identity, or established presence in the CEE Web3 ecosystem.

I decided to change that and build the Warsaw chapter from zero.

The challenge

The opportunity wasn’t simply to organize another Web3 event.

It was to create a local community, recognizable brand, and cultural presence for women building in decentralized technology, while connecting Warsaw to the wider global SheFi ecosystem.

As a foreigner building a community in a new market, I also had to establish local credibility, find the right partners, and create a reason for people to show up IRL.

What I did

  • Community & Brand Strategy: Built the Warsaw chapter from scratch and developed its local identity within the global SheFi ecosystem.
  • Event Strategy & Execution: Organized two sold-out events, including an ETHWarsaw 2025 event and a second gathering at a high-end hotel in central Warsaw.
  • Partnerships & Sponsorships: Brought in Stellar and ENS DAO as main sponsors and partnered with five Web3 and technology communities.
  • Creative & Cultural Activation: Created custom merchandise rooted in Polish local context, with embedded NFC chips linking to each T-shirt’s 3D twin to be minted onchain.
  • Community Growth & Distribution: Built visibility across the Web3 and tech ecosystem, generating 150K+ reach and 3x event overbooking.

Results

  • 2 sold-out events
  • 150K+ social reach
  • 3x event overbooking
  • Stellar + ENS DAO as main sponsors
  • 5 Web3 & tech community partnerships
  • Warsaw chapter built from zero
  • A local community and brand that gained recognition beyond Poland

The bigger picture

SheFi’s debut in Warsaw was more than a successful community launch.

It was a signal that women from Central and Eastern Europe have an increasingly important role to play in shaping the future of decentralized technology, and that global Web3 communities can build meaningful local presence when they understand the culture, context, and people on the ground.