I'm Daria, a positioning and brand strategist for tech founders.
My goal is simple: help you earn market authority and visibility without looking or sounding like AI slop.
I don't believe great products and brands start with polished pitch decks or nice logos. They start with curiosity and the courage to challenge the obvious.
I have a Master's degree in Sociology & Management and experience across creative strategy at global agencies like Havas and VML, including Cannes Lions-winning work, scale-up fintech at Wirex and DecentWealth, and blockchain ecosystems including ETHWarsaw and GEO Protocol.
That's why I understand how technology, culture, positioning and distribution intersect.
But the most useful part of my experience is the ability to start from scratch. I changed countries and cultures. Three times, I pivoted my career. Each time, I had to walk into rooms where nobody knew me, learn a new environment, and build professional credibility from scratch.
That taught me how trust is earned.
It also shaped how I see frontier tech. I'm fascinated by products in AI, blockchain, fintech, defense tech, and other markets where technology can move faster than people's ability to understand it.
The product can be brilliant. The technology can be genuinely innovative. The market can still not get it.
That's where positioning, storytelling, and brand strategy matter.
I work with
Tech founders scaling their products and CTOs growing into the role of CEO
Product teams making complex platforms clear and compelling to buyers
Hiring teams building employer brands that attract exceptional talent
Investors & VCs helping portfolio companies articulate their unfair advantage
Context is king, and timing is critical.
The right narrative can change how people understand a product, how investors see an opportunity, or even how an entire category takes shape.
When I'm AFK, you'll find me speaking at a tech conference, exploring new cultures (26 countries and counting), playing tennis, collecting niche fragrances, taking photos for my Unsplash album, or getting lost in Sorrentino movies.
I'm Daria, a real human helping human founders explain their products to other humans.