Blog

Strategy, brand, and new media — written down.

Daria Strategy on clear messaging and distinct branding to make a product stand out and build trust

September 3, 2026

5 principles to make your tech product hard to ignore and easy to trust

If your website looks like every other AI startup and your pitch sounds vague, potential users would never trust you. Here are 5 principles to make your tech product hard to ignore and easy to trust.

Brand StrategyTech IndustryTrust Signals
Taste in AI vibecoded products, Daria Strategy

May 19, 2026

"Taste is all you need" is a cope for vibecoders

In the AI era, code is a commodity. It’s no longer an exclusive skill. Founders are looking for a secret sauce. Some think it's taste. I explain why taste has nothing to do with commercial success.

AIvibecodingtaste
Daria Strategy on AI hypocrisy and communications issues

September 1, 2026

People hate being cheated, but keep offloading emotional labor to AI

Companies demand "AI-native" hires, but keep punishing people for using AI. "Use AI for everything, just don't get caught" is the unwritten rule. Where is the ethical line?

AI usageAI contentHiring
5 Founder Public Presence Mistakes That Are Killing Your Brand

August 7, 2026

5 Founder Public Presence Mistakes That Are Killing Your Brand

Someone at a conference asks, "So what do you do?" and you freeze. I've met hundreds of founders, devs, and investors, and I see that a 15-second intro is the most underrated skill in tech.

Build in publicKeynote talkExecutive presence
B2B Buyers don't care about features. They care about not looking stupid.

June 30, 2026

B2B Buyers don't care about features. They care about not looking stupid.

Your B2B buyer isn't choosing the "best" product. They're choosing the safest and most familiar one. I share the truth about B2B buying in the age of AI.

B2Bstartupspositioning
Daria Volkova aka Daria Strategy is the host of Decentralized Voices podcast

June 29, 2026

I recorded 70 podcast episodes. 6 hard truths before you start yours.

97% of podcasts die before episode 15. Decentralized Voices hit 70, featuring builders from EF, OKX, Centrifuge, Matter Labs, Base, Starknet, Optimum, and more. These are the lessons I learned.

PodcastContent StrategyProduction
Vibecoding Works. Vibepositioning Doesn't.

June 1, 2026

Vibecoding Works. Vibepositioning Doesn't.

Claude for banking. Uber for laundry. Borrowing another brand to pitch your AI-powered product makes you forgettable. Answer these 5 questions and learn how to build a unique positioning.

businessstartupvibecoding
Daria Strategy presenting 5 career trends for 2026

January 31, 2026

5 (un)expected career trends in 2026

We’ve entered a new era of career and personal development, powered not only by AI but also by fear of fakes, hacking, loneliness, and tech neck. Here are 5 trends that explain what’s happening.

AIcybersecuritycareer