DecentWealth - GTM and Communication Strategy For a Privacy-First Portfolio Tracker

DecentWealth is a privacy-first dashboard for stocks, ETFs, crypto, and dividends. Strong product, a zero-to-one launch, and a founder who needed a story people would repeat.

What I did:

• Built a GTM strategy and narrative that became the foundation for both the founder’s personal brand and product-focused content
• Supported the launch on the App Store with a story people repeated
• Built a GTM and content strategy to launch the app on the App Store (focus on user-friendly UI in privacy product, financial literacy, and building trust)
• Collaborated directly with the founder to define product positioning and translate technical features (multi-asset tracking, dividend analytics, privacy-first) into user-facing messaging
• SEO and GEO-optimized content strategy for blog, LinkedIn, and Reddit, bringing 500+ daily visitors
• Initiated translation of the app to German, Spanish, and Arabic
• Launched The Decent Digest (a monthly newsletter)
• Built a modular pitch deck framework to easily adapt the story for VCs and partners.