Hi! This is Daria Volkova
I build awareness, trust and loyalty to the mission-driven blockchain projects. I do research, innovations and implementations of the best product marketing practices.
The experience of working as a brand creator in international advertising agencies and deep knowledge of building blockchain products help me to create non-trivial solutions, taking into account the specifics of the blockchain ecosystem.
Product Marketing Strategist, Branding & Growth Expert for blockchain products
In blockchain and crypto since 2017, leading a marketing and brand direction. I work with fintech, DeFi and crypto projects, infrastructure blockchain products, L2 networks, and wallets (inc. Account Abstraction).
I combine product, marketing and tech knowledge to highlight value and build awareness and trust of the projects among users and developers. I make blockchain projects attractive for VC funds and partners by creating thoughtful communication strategies and their implementation.
Experience at international creative agencies as a creator of brands and advertising campaigns helps me look at tasks from different angles and find non-standard solutions.
Attending events such as Berlin Blockchain Week, DappCon, zkSummit, DevConnect, ETHWarsaw, Next Block Expo, and others allows me to learn more about the community.
Master networker.
Niche perfumes lover.
Proud Ukrainian 🇺🇦
Additional roles and achievements:
📣 Speaker at ETHWarsaw and ETHBucharest, SET University, IT Clusters, and others
🦸♀️ Supertalent of the DLT Talents Program by the Frankfurt School Blockchain Center
😉 Team leader responsible for the brand of the global fintech/crypto products
👩💻 3x Awwwards Honorable Mentions for web projects
🧑🦳 Startup Mentor at Build Up Labs incubator
👩🏫 Educator and content creator about business and marketing in Web3 (YouTube, Mirror, Hackernoon)
I strive to transform a product idea into a compelling Value Proposition and build a Love Mark across audiences by telling a brand story and creating a tailored identity.
I translate complex products into easy-to-understand yet meaningful and accurate materials for users, technicians and business audiences of investors and partners.
Blockchain and related technologies have already greatly affected society and will influence it even more. Blockchain networks give opportunities to build DeFi applications and crypto exchanges, decentralized social media, or develop decentralized science, giving more personal financial and decision-making freedom. We are in the process of changing how people interact with each other and with governments. All this inspires and pushes me to learn and do more.
Deep knowledge of the Ethereum ecosystem and wide networking help me navigate the sphere and create thoughtful solutions. I follow investment funds focused on Web3 to be up-to-date with the latest news and venture trends.
Web3 Product-Market Fit and Marketing Strategy For Blockchain Startups in 2024
Jan 1, 2024
Blockchain Techno Snobbery and Coinbase Ad as a Guide to Mass Crypto Adoption
Dec 12, 2023
Five Myths about Brand Growth in the Blockchain Space
Nov 10, 2023
How can companies provide exciting brand experiences with Account Abstraction (ERC-4337)?
Nov 2, 2023
Blockchain will drive Marketing, Branding and UX in 2024
Oct 30, 2023
Avoid marketing fails and make your Web3 project attractive to users, devs and VCs
Oct 11, 2023
Go-To-Market Tactics in Web3. How to launch a Web3 project in 2024? Part 2.
Sep 22, 2023
Go-To-Market Strategy in Web3. How to launch a Web3 project in 2024? Part 1.
Sep 4, 2023
Daria Volkova Speaks at ETH Warsaw about Brand Strategy for Web3 Startups
Sep 1, 2023
The crucial difference between Web2 and Web3 Marketing
Jun 14, 2023
YouTube Vlog
