15:19:08
Blockchain, crypto, fintech, and AI projects became more understandable, visible and loved by users, developers, the community and partners. With my expertise and mission-driven approach, projects gain awareness, trust and loyalty.
The companies and projects I worked with:
ETHWarsaw
Wirex
GEO Protocol
Citroen
BNP Paribas
Credit Agricole
Henkel
Phillip Morris
Kyivstar
Sense Bank
Tranzzo
Hotel Victoria Stavanger
Ukraine International Airlines
Cowchain
Build Up Labs
I create compelling GTM and DevRel Marketing strategies, tell a unique story and create a tailored narrative to highlight the value of a project. Complex tech concepts become easy-to-understand yet meaningful and accurate content.
Daria Volkova
I combine my product, marketing, and DevRel expertise to showcase the product's value, build its awareness, and help earn trust among users, developers and VCs.
Since 2017, I've been steering marketing and brand direction in the blockchain and crypto projects. I collaborate with DeFi projects, infrastructure protocols, Ethereum L2 networks, smart account wallets, and SocialFi platforms.
Before diving into the blockchain industry, I worked at global creative agencies (Havas, YML, Adwenta Lowe), launching digital, video, radio and print ad campaigns. This experience helps me solve various product marketing tasks with a strategic vision and build communities creatively.
I regularly attend and speak at international tech events and participate in hackathons focused on building more decentralized financial systems, such as Devcon, EthCC, Devconnect, DappCon, zkSummit, ZK Hack, ETHDam, ETHWarsaw and ETHBucharest, and others. These offline activities help me learn more about cutting-edge technologies and develop the network in the community.
The topics I speak about
Building and scaling tech brands (GTM strategy, value proposition, positioning, market research, design, communications).
Blockchain and crypto mass adoption (user research and experience, Ethereum, DeFi and CeFi, Account Abstraction, modular blockchains, human-centered products).
Personal branding and career development in the tech industries.
DevRel, education and Web3 culture.
Hedonistic things (perfumes, art, food and wine) that make our life joyful and their connection with cutting-edge technologies.
