17:27:31
Product Marketing, Brand Growth and Public Communication Expert for tech products
Blockchain, crypto, fintech, and AI projects became more understandable, visible and loved by users, developers, the community and partners. With my expertise, mission-driven projects gain more awareness, trust and loyalty.
The companies and projects I worked with:
ETHWarsaw
Wirex
GEO Protocol
Citroen
BNP Paribas
Credit Agricole
Henkel
Phillip Morris
Kyivstar
Sense Bank
Tranzzo
Hotel Victoria Stavanger
Ukraine International Airlines
Cowchain
Build Up Labs
I create a compelling GTM strategy and value proposition and build audience loyalty to the product by telling a tailored brand story and creating a unique identity. Complex tech products become easy-to-understand yet meaningful and accurate materials for users, VCs and partners.
Daria Volkova
I combine my product, marketing, and tech expertise to showcase the product's value, build its awareness, and help earn trust among users, developers and VCs.
Since 2017, I've been steering marketing and brand direction in the blockchain and crypto projects. I collaborate with DeFi projects, infrastructure protocols, Ethereum L2 networks, smart account wallets, and SocialFi platforms.
Before diving into the blockchain industry, I worked at global creative agencies (Havas, YML, Adwenta Lowe), launching digital, video, radio and print ad campaigns. Today, this experience allows me to approach marketing challenges in high-tech projects with a holistic vision and creativity.
I regularly attend and speak at international tech events and participate in hackathons focused on building more decentralized financial systems, such as EthCC, Devconnect, Berlin Blockchain Week, DappCon, zkSummit, ZK Hack, ETHDam, ETHWarsaw and ETHBucharest, and others. These gatherings help me learn more about cutting-edge technologies and develop a professional network.
Awards and Recognitions
2 Honourable Mentions for websites on Awwwards
15+ video ads for global brands
Young Lions Competitions Finalist (print category)
The topics I speak about
Building and scaling tech brands (GTM strategy, value proposition, positioning, market research, design, communications).
Blockchain and crypto mass adoption (user research and experience, Ethereum, DeFi and CeFi, Account Abstraction, modular blockchains, human-centered products).
Personal branding and career development in the tech industries.
Education and creative thinking for tech professionals, Web3 culture.
Hedonistic things (perfumes, art, food and wine) that make our life joyful and their connection with cutting-edge technologies.
