# Daria Strategy

> Go-to-market strategy, brand growth, and new media for founders building in AI, finance, blockchain, and frontier tech.

Daria is a strategy and growth partner — Chief Trust Officer for deep tech founders. She built a career in creative advertising and branding, rebuilt it in fintech, and pivoted again to blockchain and AI. Three times, she earned attention and trust in new rooms using the same formula: deep understanding of context, the capacity to learn fast, and the skill to tell a clear story to the right people at the right time.

With 7+ years in crypto communications, 70+ podcast episodes produced, and audiences in 40+ countries, Daria has worked with companies across DeFi, fintech, AI, privacy tech, and cybersecurity.

## Services

- **Founder Session**: A 90-minute strategic deep dive to solve your immediate roadblock — message-ICP alignment, executive presence, content feedback, marketing hire navigation.
- **Go-to-Market Strategy**: The complete playbook — ICP definition, value proposition, competitive positioning, distribution channels, demand generation (SEO/GEO, content, events, partnerships), metrics and KPIs.
- **Brand Strategy, Narrative & New Media**: Positioning that carves out a category, messaging that resonates before it informs, website copy, pitch decks, podcast/video/blog strategy, employer brand.

Full details: https://dariastrategy.com/services

## Who Daria works with

Technical founders and executive teams in AI, fintech, DeFi, blockchain, privacy tech, cybersecurity, and frontier tech. Companies at key inflection points: first fundraise, product launch, repositioning, or scaling narrative to new markets.

## Expertise

Go-to-market strategy, narrative strategy, brand architecture, new media, crypto communications (7+ years), content strategy, investor storytelling, public speaking, SEO/GEO.

## Notable results

- DecentWealth — GTM and content strategy for a privacy-first portfolio tracker; 500+ daily visitors, App Store launch
- Wirex (6M+ users) — GTM and brand strategy for R&D center; repositioned for Web3, 20% reputation improvement
- ETHWarsaw — communications strategy for one of Europe's biggest Ethereum conferences; 60% community engagement increase, 35% ticket sales increase
- Decentralized Voices — podcast, 3 seasons, 70 episodes, listeners in 40+ countries
- SheFi Warsaw — launched Warsaw chapter from zero; 3x overbooked, 150K+ reach, Stellar and ENS DAO as sponsors

Full portfolio: https://dariastrategy.com/work

## Content

**Blog** — strategy analysis, brand thinking, GTM frameworks: https://dariastrategy.com/blog

**Vlog** — tech philosophy for people who hate tech content. Cultural habits in the tech industry decoded as go-to-market decisions: https://dariastrategy.com/vlog

## Speaking

Available for keynotes and panels on: building trust in trustless industries, narrative strategy for deep tech, founder communication and executive presence, GTM in emerging markets.

Past stages: EthCC, ETHWarsaw, Women In Tech Summit, and other conferences in the AI, fintech, and blockchain space.

Speaking inquiries: https://dariastrategy.com/speaking

## Contact

hey@dariastrategy.com
https://dariastrategy.com

## Social

- LinkedIn: https://www.linkedin.com/in/dariastrategy
- X (Twitter): https://x.com/dariastrategy
- YouTube: https://youtube.com/@dariastrategy
- Hackernoon: https://hackernoon.com/u/dariavolkova